Middle Management, A Branding Co.
Honolulu Japanese Junior Chamber of Commerce
THE DESIGN PROBLEM
Nijikai is the annual fundraiser event for the Honolulu Japanese Junior Chamber of Commerce (HJJCC). It features entertainment, food samples from popular local eateries, hosted beverages, and lucky drawing prizes.
The HJJCC asked us to design promotional materials, tickets, and event signage.
THE DESIGN SOLUTION
The event graphic pulled inspiration from modern Japanese design using a quirky bubbly baseline for the logotype and patterning inspired by washi tape. Bright colors and whimsical monoline illustrations were used to compliment the logo and create a playful and fun aesthetic.